®A confectionery lineup rendered for print and listing, with a companion turntable cut from the same asset.
A confectionery range needed both a still lineup and something that moves. Building the cartons once meant the animation was a camera and a lighting pass rather than a second production.
The brief
Render a five-SKU carton lineup with the finish the printed pack actually has — foil stamping, matte varnish, visible board edge — and produce a companion pack animation for digital placement.
Why it was hard
Cartons are judged on their edges. Printed board has a thickness, a slight crush at the fold and a paper edge that catches light, and a carton modelled as flat planes looks like a render of a box rather than a pack. Foil stamping on top of matte varnish makes it harder: the two finishes have to read as different materials on the same face, at the same time, under the same light.
Give the board thickness
Every carton was built with real board thickness, folded creases and a visible paper edge, which is what separates a pack shot from a box render at close focal length.
Split the finishes
Foil, matte varnish and uncoated stock were masked from the artwork itself, so the metallic areas move with the light while the varnish stays flat — the same contrast the printed pack has in hand.
Reuse the asset for motion
The animation was staged from the finished stills scene: a turntable at a close focal length, lit so the foil travels across the face as the carton turns.
Technical notes
- Real board thickness with folded creases and exposed paper edge
- Finish masks driven by the artwork — foil, matte varnish and bare stock on one face
- Lineup staged so five SKUs read as a family without the tallest dominating
- Turntable cut from the stills scene, no rebuild
- Animation lit for the foil to travel rather than flare
What shipped
- Lineup frame covering the full five-SKU range
- Pack animation as a seamless loop for digital placement
- Per-SKU source scenes with artwork as a swappable input
- Exports sized for both print and product-page use
Stills and motion out of one asset is the cheapest thing a brand can ask for from 3D, and the reason the pack shot and the loop look like the same product rather than two interpretations of it.
Next case study →A full pack range, photographed without a camera