®Product animation
CG product in motion — mechanisms, assembly and feature reveals shot from angles a camera could not reach and a prototype would not survive.
Solution — Video Editing
From raw frames to the final cut — video shaped for the feed it has to survive.
A cut that works on a cinema screen loses a mobile viewer in three seconds. We edit for the placement: the hook first, the aspect ratio the platform actually serves, legible titles at thumbnail size, and sound that still carries when it is played muted with captions on.
(01) — What we do
360° turntables
Seamless rotation loops for product pages and marketplaces, exported to each platform’s duration and ratio rules.
Motion graphics & titles
Type, transitions and data-driven graphics built as reusable templates, so the next twenty videos do not start from scratch.
Social edits & reels
Vertical cuts with the hook in the opening seconds, paced for sound-off viewing and versioned per platform.
Explainer & demo videos
Screen capture, narration and animation combined into a walkthrough that shows the product working rather than describing it.
Colour & finishing
Grading, clean-up and delivery encodes that hold up after a platform re-compresses them.
Scripting & storyboarding
The structure decided before the timeline — script, boards and shot list, so an edit is assembly rather than archaeology.
Captions & localisation
Accurate captions, subtitle files and localised versions, because most of the feed watches with the sound off.
(02) — How it runs
01
Script & board
We agree the message, the length and the placement first, then board the beats — the cheapest place to change a video is before anyone opens an editor.
02
Assemble & animate
Rough cut for structure, then graphics, CG and sound, with review rounds on a shared link and timecoded notes rather than forwarded screenshots.
03
Finish & version
Grade, mix, caption, then export every ratio and duration the campaign needs, delivered with project files and templates you keep.
What you hold at the end
- Master edit plus per-platform aspect ratios
- Motion graphics, titles and lower thirds
- Colour grade and audio mix
- Burned-in and sidecar caption files
- Project files and reusable templates
(04) — Straight answers
Do you shoot footage as well as edit it?
We direct and edit, and bring in crews for live-action shoots. A large share of our work needs no camera at all — the product is built and lit in 3D.
What do you need from us to start?
Footage or product data, brand assets, and the placements the video is for. If a script does not exist yet, we write one against the message you want to land.
How many rounds of revision are included?
Two structured rounds — one after the rough cut, one after the finish — which is where nearly all useful feedback happens. Further rounds are quoted before they start.